It’s unlikely that the dream of 3-D TV is dead.
Holding Out Hope: A prototype of Sony’s new head tracking accessory for 3-D headsets shows that even if the market for 3-D video entertainment is dead, the dream lives on. Sports, which was considered to be a potential killer app for 3-D, fell victim to fact that inviting people around to watch the big game didn’t really work with handing out glasses, not least because of the expense involved in buying additional sets.With the exception of 2009’s Avatar and 2013’s Gravity, people were hard pressed to think of live-action movies that used the technology as an integral part of the cinematic experience. 3-D was largely useless as a story telling tool.And good 3-D production requires non-trivial investments in training and equipment. The initial rush to get 3-D TV technology out meant that content was often created with immature systems by inexperienced creators, resulting in a great deal of poorly produced 3-D content that alienated early adopters.A small, but significant, number of consumers either don’t have stereoscopic vision in the first place, or found that the technology gave them eye strain or headaches.There seem to be four main answers that seem to be bubbling up: (UHD covers not just higher resolution, but also options for improved color depth, sound, et cetera.) But before 3-D TV is put back into the technological attic, it’s worth discussing why it was such a spectacular failure (and hopefully learn some lessons for the future.) The technology is still offered as a feature in most lines of high-end sets that already have it, but after years of relentless promotion and product releases from TV manufacturers, stereoscopic displays have been dropped from headlining most presentations and exhibitions (with the notable exception of LG, which has repeated its giant 3-D video wall from last year at its booth). And at least one major manufacturer appears to be abandoning it entirely, with Vizio dropping support for 3-D in its latest products.ģ-D TV’s Last Stand? LG featured a huge wall of 3-D displays at it booth, but other manufacturers relegated 3-D offerings to corners-or didn’t bother showcasing them at all.Īttention among manufactures is shifting to UHD, which, like 4G in telecoms, is actually a catch-all name for a grab bag of related technological improvements. As 3-D printing proudly enters the front door at CES 2014, 3-D TV is quietly being ushered out the back.
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